Influencer Marketing Consulting

Alfie Dickens.
The Influencer
Marketing Leader.

I build influencer marketing systems that are repeatable, scalable, and performance-driven — turning creators into a consistent revenue engine for your brand.

Work With Me Learn more
$150K→$5M+
Monthly Revenue Scaled
#1
Growth Channel at Cal AI
4+
Brands Advised
Brands I've Worked With

Proven at the
Highest Level

Cal AI
Head of Influencer Marketing

Scaled monthly revenue from $150K to $5M+ through creator-driven acquisition. Influencer marketing was the primary growth engine. Cal AI was acquired by MyFitnessPal.

MyFitnessPal
MyFitnessPal
Influencer Marketing Consulting

Advising and training the internal team to replicate the influencer marketing systems and strategies that drove Cal AI's success post-acquisition.

Alinea Invest
Influencer Marketing Consulting

Building Alinea's influencer program from the ground up to create a scalable new revenue channel for an already successful business.

Poppy AI
Influencer Marketing Consulting

Streamlining influencer operations and reshaping creator partnerships to drive stronger profitability and scalable growth.

About Me

Influencer Marketing
Built From the Ground Up

I am an Influencer Marketing leader with proven experience scaling high-growth consumer brands through creator-driven acquisition strategies.

Since July 2024, I have led Influencer Marketing at Cal AI, where I helped scale the company's monthly revenue from $150,000 to over $5,000,000. Influencer marketing was the primary driver behind this growth and played a critical role in building the company from the ground up.

Today, I oversee all influencer programs at Cal AI and am advising MyFitnessPal, where I am training their internal team to replicate the influencer marketing systems and strategies that drove Cal AI's success.

Cal AI was recently acquired by MyFitnessPal — further validating the effectiveness and scalability of the growth model we built together.

33×
Revenue growth achieved at Cal AI through influencer-led acquisition
Cal AI → MyFitnessPal
Acquisition validated the growth model built through influencer marketing
Now Advising
Training MyFitnessPal's internal team to replicate Cal AI's influencer systems
What I Offer

Hands-On Consulting
Across Every Stage

Every system I teach is based on real execution — not theory. You receive actionable playbooks that have already driven millions in revenue.

📐

Influencer Marketing Strategy

  • Building a scalable framework from scratch
  • Identifying the right platforms, creators & formats
  • Structuring campaigns for consistent, repeatable growth
🔍

Creator Sourcing & Outreach Systems

  • Finding high-performing creators at scale
  • Outreach scripts and processes that convert
  • Building a predictable creator pipeline
⚙️

Campaign Execution & Optimization

  • Structuring deals — Standard, PPV, Minimum View clauses
  • Efficient creator management at scale
  • Iterating on content to maximize performance
📈

Scaling What Works

  • Turning winning creators into long-term growth channels
  • Systems for increasing output without sacrificing quality
  • Budget allocation for maximum ROI
🧠

Team Training & Systems

  • Training internal teams to run programs independently
  • SOPs and workflows for long-term scalability
  • Performance tracking and reporting frameworks
📋

Real-World Playbooks

  • Everything based on real execution, not theory
  • Actionable systems that have driven millions in revenue
  • Frameworks you can deploy immediately
Who This Is For

Is This Right
For You?

✓

Companies looking to start influencer marketing from zero

✓

Brands struggling to make influencer marketing profitable

✓

Teams wanting to scale an existing program efficiently

✓

Startups aiming for rapid, performance-driven growth

Pricing

Simple,
Transparent Rates

15-Minute Call

$300

Fast, focused guidance on one immediate challenge

  • 15-minute focused consultation
  • One priority topic or challenge
  • Direct, actionable recommendations
  • Ideal for a quick expert opinion
Book 15 Minutes
Most Popular

30-Minute Call

$550

Targeted strategy and problem-solving for your brand

  • 30-minute strategy session
  • Focused review of your current approach
  • Clear priorities and next steps
  • Tailored guidance for your growth stage
Book 30 Minutes

One-Hour Call

$1,000

A comprehensive deep dive into strategy and execution

  • 60-minute strategy session
  • In-depth problem-solving and planning
  • Campaign, outreach, or content review
  • Actionable frameworks and next steps
Book One Hour
Best Value

Monthly Retainer

$5,000 / mo

Four one-hour calls per month plus ongoing assistance

  • 4 one-hour strategy calls per month
  • Ongoing assistance via message & email
  • Review of campaigns, outreach & content
  • Priority response throughout the month
  • Guidance and feedback between calls
Get Started
A Note

Why Influencer
Marketing Works

Influencer marketing is one of the most powerful growth channels available today — but only when executed correctly. Most brands leave enormous value on the table by running campaigns without the right systems, deal structures, or creator relationships.

I focus on building systems that are repeatable, scalable, and performance-driven, so your team can turn influencer marketing into a consistent revenue engine — not a guessing game.

If you're looking to unlock or scale this channel, I help you get there faster and more efficiently.


Let's Talk
Get In Touch

Ready to Scale?

Reach out and let's talk about what influencer marketing can do for your brand.

alfie@dickensdigitalmedia.com